Branding and loyal clients for video marketers

  • Anticafé Beaubourg 79 Rue Quincampoix Paris, Île-de-France, 75003 France

Meet Sophie O'Gorman, an Australian independent film maker and results coach.

Learn about creating the kinds of videos that will resonate with your fans and thus attract a loyal base, so you can enjoy a more consistent income. 

You will achieve this by working on two things:

1. Improving your brand through connecting more with your core passions - clients respond better to authentic communication.

2. Creating more interesting videos that will have your community share and enjoy more of what you are offering (developing stories, filming, editing etc)

 

A lot of independent business people use video to get their message out. A lot of them use just webcam facetime - what I call 'talking heads' type videos to do their marketing. I think it is to save money and time, so entrepreneurs just talk and talk in a meandering way and only have one unmoving shot. It's very difficult to keep people's attention this way. Not even Hollywood stars can pull it off! ;p So your potential clients miss out on another opportunity to work with you and your gifts through lack of communication success.

 

Branding is another way to talk about communicating from your heart. A lot of social media marketing advice talks about niches, brands, target audience, clicks. SEO etc but few if any really talk about the person behind all that. Well I am also a qualified results coach and I LOVE helping people connect with their authentic quirky selves. I really want you to come out and be proud of your idiosyncratic passions that make you the go-to expert, in a field which often you overlook because it's not logically connected to your business. Tapping into this energy is what I believe helps you attract loyal clients because they resonate more strongly and passionately with your passions. Loyal clients are what help you maintain a stable income for your business because they are with you :)

 

Come on Wednesday 23 November to find out more about how you can create changes in your communication and branding that will improve your business success.

 

Follow Sophie on Facebook: https://www.facebook.com/Corepassionvideos/